Regarding the note below, please take note that you owe all shoes and free running gear courtesy of Gene as he is very much in control of the RunCo. I am not sure of the economic/business value of financially backing a non professional race team. Quite honestly, there probably is not one or its difficult to quantify. It is rare that I see an elite level runner buy a shoe here.
I have spoken to many a store owner/manager and we are truly in a unique situation for the better.
Bottom line is Gene's generosity and liaise fair approach to managing/getting involved with the race team is a true asset and not to be taken for granted. I have not seen anything like it.
Gene is an avid runner and loves the sport so the race team is an extension of his internal passion and engine.
Last but not least, Cross train like Dirk & Andy and extend your running career.